Millions of customers, millions of decisions
Interacting with over 40 million customers each month, the client had a wealth of untapped data to inform their next-best actions – but they lacked the capability to turn data into insight at scale. They partnered with Kubrick to build a team that could execute on their ambition: to move from retrospective to real-time marketing decision-making.
32bn
40%
95%
- 01
The challenge
The client needed to build the technological foundations and modernize their capabilities to enable intelligent decision-making at scale. This included:
- Implementing and integrating modern tools like Adobe Customer Journey Analytics and Pega into existing technology stack
- Improving data engineering to ensure real-time, reliable data pipelines to support analytics
- Driving user adoption with product alignment, user training, and performance monitoring, and AI enhancement
- 02
The approach
Kubrick built a custom pipeline of talent, scaled and tailored to their technology stack and aligned with their roadmap, including:
- Data product specialists that bridge the technical and business requirements to increase adoption rates
- Data engineers that ensure clean, reliable data provisioning to product teams
- AI specialists who automate complex multi-step approval processes using agentic AI to action decision making seamlessly.
- 03
The impact
With a dedicated team of professionals working across the product lifecycle, the client successfully built, released, and has driven the adoption of their tool to achieve 40% attributable channel revenue growth.
The client has retained 95% of their Kubrick data and AI team, building the inhouse capability to evolve, strengthen, and embed the product across the Marketing ecosystem.
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