Floor level shot of person shopping in supermarket pushing trolley

Analyzing the carbon footprint of consumer products

The retail sector is facing heightened scrutiny from both consumers and regulators about their sustainability and Environmental, Social, and Governance (ESG) claims. Only 41% across 17 markets say they’re “somewhat trusting” of sustainability logos (YouGov, 2024). The UK’s Competition and Markets Authority now even have the authority to impose fines of up to 10% of a company’s global turnover for misleading environmental claims.

Our client, a world-leading consumer goods conglomerate, wanted to anticipate this trend in the market. The R&D team needed to make sure that the assessment of its products’ carbon footprint was reliable and efficient.

75%

Reductions in time spent on manual processes

9

Utility products delivered
Kubrick Collibra
  1. 01

    The challenge

    The team needed to assess their products’ lifecycles to measure the carbon footprint of their materials. Siloed data and manual processes made it difficult to match product lifecycle inventory data with the product formula cards and, therefore, optimize the information to reduce environmental impact. 

    Kubrick delivered a proof of concept to demonstrate that the data could be utilized, allowing the product development teams to assess the impact of changes on the carbon footprint over a product’s lifecycle. 

  2. 02

    The approach

    Kubrick worked with the client to deliver to all aspects of project delivery, from requirements gathering, data engineering, to product build and user testing. 

    The squad created an interactive visualization product which allowed the R&D team to: 

    • Model different product formulas 
    • Analyze raw materials  
    • Measure their carbon footprint throughout the product lifecycle  

    To facilitate adoption, the team created user guides, demonstration videos, and logs to record and amend any potential data quality issues. 

  3. 03

    The impact

    • Reduced the delivery time from 6 months to 6 weeks. 
    • Helped securing budget for scaling for enterprise-wide improvements to ESG.  
    • The client retained 33% of the Kubrick squad for ongoing product development and adoption, keeping valuable know-how and IP.